Melo Azriel Benveniste

Born and raised in New York City. Melo has a finance & marketing background and attended college at Hofstra university. He started his first hospitality company while attending college in the early 2000’s. Progressing forward he decided to leave finance behind and work full time on hospitality and nightlife as one of the founding members of Society Hospitality Group LLC in 2012 where he assumed the role of Creative Director. They promoted and produced immersive events at many NYC venues like 1OAK, Tao, Avenue, Up & Down, Marquee, and the Gansavort Hotel while simultaneously managing model houses and doing behind the scenes and casting work for fashion designers during NYFW. Though successful Melo continuously wanted to grow as a creative and felt he was not able to truly reach his creative potential producing and marketing immersive activations. 

In 2017, he joined a group of creatives and they founded Blondehouse Lifestyle Group and he assumed the role of Executive Creative Director. In 2020, he made a drastic move to relocate to Miami where they launched their social media marketing and branding platform.

Blondehouse is a luxury lifestyle brand production company that focuses on  innovative “Art” concepts, production, Creative Directing, NYFW show production, high fashion, marketing, and creative talent branding and management. Catering primarily to brands and private clients. Directing, overseeing and producing activations, vintage filmography, conceptual & experiential creative direction. While also focusing heavily on physical & mental wellness. By 2021 the company decided to expand into Creative Talent Management and development. 

Embodying Culture thinking outside the box. Bringing an innovative boutique approach to global markets.

As Executive Creative Director with Blondehouse, I have honed my skills in art direction, marketing, innovative content creating, problem-solving, executive production, creative team development and leadership, guest relations, event coordination and brand development. I am confident in my ability to develop and oversee new concepts and strategic visions from inception to post completion, curate immersive experiences, shows, and presentations, as well as in marketing and creative development.

As a executive creative director at Blondehouse Lifestyle Group, I leverage my skills in interactive creative direction, artistic direction, content creating, cinematography and production to develop and oversee large-scale concepts for clients from start to finish Including strategic visions, productions, branding and marketing campaigns as well as  innovative activations for various brands, fashion houses, venues, hotels, and artists. I also manage and represent creatives including models, designers, artists, and musicians on contract negotiations, performances, online and stage presence and creative development as a talent. Vertically integrated bridging gaps and breaking barriers providing an innovative, inclusive boutique approach to a global market. 

In my role, I have executively produced, 

show-run and led creative teams activating multiple immersive events such as Art Basel, NYFW, NFT NYC and independent art shows, corporate brand activations, unscripted productions, fashion shows, developing fashion brands and presentations. I have also written, filmed, produced, and edited short films, vintage fashion filmography, and music videos. Additionally, I have curated, staged, and marketed luxury properties within New York City, Los Angeles, and Miami. I am passionate about creating immersive and engaging experiences that showcase the diversity and creativity of the art, fashion, and music industry. I value collaboration, innovation, and excellence, and I seek to bring these qualities to every project I work on.